The organic sector in Italy continues to expand, with increasing interest both in the domestic market and internationally. Driven by growing exports and strong consumer demand, 2024 closed with positive results: sales of organic products in Italy exceeded 6.5 billion euros, reflecting a 5.7% increase compared to the previous year.
According to data from the SANA Observatory, presented by Nomisma at Sana Food-Rivoluzione Bio 2025, the growth in domestic sales was mainly fueled by household consumption, which reached 5.2 billion euros. Meanwhile, out-of-home consumption surpassed 1.3 billion euros, marking a 5% rise. Additionally, Italy's organic exports continued to gain traction, reaching 3.9 billion euros, an increase of 7%, further strengthening the global presence of Made in Italy organic products.
During the seventh edition of Rivoluzione Bio (a renowned Italian summit on organic farming and sustainability), discussions centered on analyzing market data and exploring strategies to address industry challenges. Special attention was given to the National Organic Action Plan and the CAP Strategic Plan, both of which play a crucial role in achieving the goal of dedicating 25% of agricultural land to organic farming by 2027. In this context, the European Commission recently introduced the "Vision for Agriculture & Food", a document that highlights the strategic importance of organic farming in the ecological transition and its potential to attract younger generations, supporting generational renewal in the sector.
According to FederBio (Italian association for organic products), the overall outlook confirms the steady growth of organic agriculture in both production and trade, at national and international levels. However, the association stressed the need for targeted measures to sustain this upward trend. Key priorities include streamlining certification procedures and improving access to CAP support measures, an issue particularly critical for small and medium-sized enterprises operating in rural areas.
On the demand side, FederBio underscored the importance of continued investment in communication and food education programs to encourage organic product consumption, starting with school meal programs. Another potential driver of growth is the introduction of the Italian Organic Label, designed to strengthen the identity of locally produced organic goods and emphasize the sustainability of organic farming methods. The association believes this initiative could serve as a powerful tool in promoting agroecological practices and establishing them as a benchmark for the entire agri-food sector.