Registration is now open for the 2025 edition of Organic & Natural Products Expo, taking place 17–19 November at the Dubai World Trade Centre. Now in its 23rd year, the event is widely regarded as the Middle East's leading hub for the organic, natural, and halal industries.
The 2024 edition attracted more than 15,200 visitors, reinforcing its role as a key platform for wholesale and retail trade in the MENA region. The exhibition brings together buyers, distributors, and retailers seeking a diverse portfolio of products and new business opportunities. The 2025 show is expected to be even larger, with a strong emphasis on innovation and sustainability.
Thematic areas and highlights
Organic & Natural Products Expo will showcase a wide-ranging program organized into thematic areas that reflect the market's main sectors:
- Food & Beverages: an expanding portfolio, from freeze-dried fruit to non-GMO products.
- Beauty & Cosmetics: from organic fragrances to anti-aging solutions.
- Health & Wellness: sports nutrition, superfoods, and plant-based proteins.
- Agriculture & Environment: innovative farming methods and sustainability-driven solutions.
- Sustainable Living: eco-friendly and creative products for a greener lifestyle.
Special areas and experiential formats
Beyond the exhibition floor, the event will feature several initiatives designed to immerse visitors in the latest trends. Highlights include the Organic Super Kitchen, where renowned chefs will demonstrate the versatility of organic cuisine with gourmet dishes, and the Beauty Lounge, dedicated entirely to natural and sustainable cosmetics.
Adding to the program is the New & Innovative Products Pavilion, a dedicated space spotlighting emerging trends and product launches set to influence the market in the years ahead.
Expanding international participation
The 2025 edition is seeing strong international growth, with more than 21 national pavilions confirmed and major participation from China, Malaysia, Korea, Thailand, and India. China, in particular, will triple its exhibition space compared with last year - evidence of both market vitality and the arrival of a wide range of innovative products.
Also returning after its 2024 success is MIHAS@DUBAI, featuring an expanded showcase of innovative products supporting the fast-growing halal industry - an increasingly influential sector worldwide.
Information, program, and updates
Organic & Natural Products Expo will run 17–19 November at the Dubai World Trade Centre. For the full program and practical details on how to participate, visit the official website and follow the event's social media channels.
