The food distribution sector plays an important role for both producers and retailers, as well as for managers operating in the foodservice industry. For producers in the Food & Beverage sector, in fact, a good distributor can significantly help to the growth and diffusion of their brand. The same goes for retailers and foodservice operators: relying on the professionalism of distributors means guaranteeing quality food that meets the expectations of end consumers, thereby obtaining a return in terms of image and income.

Food brand narrative is a communication and promotion strategy that can be useful for producers and suppliers who intend to strengthen their presence on their national or international market. The storytelling of the brand, in fact, can influence the decision of both B2B and B2C customers, depending on the ability of the company to effectively communicate their identity.

In this article we will review the most profitable B2B marketing strategies for companies operating in the food sector, in particular for distributors, wholesalers and food service suppliers, with the goal of expanding their business and thus reaching new retailers, as well as restaurants and hospitality professionals.

  • Find and Buy wholesale Italian products directly from top quality producers
  • Get listed as a Supplier of Italian Food in your Country (add your business profile)
  • Free access to B2B online platform

Artisan and uncompromising quality for Caffen, the historic Neapolitan coffee brand, which is gaining more and more support both in Italy and abroad. Caffen products are now available online (for wholesale orders) for B2B buyers from all over the world, recently presented in the UK at IFE 2022 London.

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