The alcoholic beverage sector is undergoing rapid change, shaped by new generational values, growing health awareness, and changing consumption habits. Companies that can read these shifts and anticipate evolving demand stand to gain a clear competitive edge, both now and in the future.
Health and wellness are no longer just trends - they've become established global lifestyles, increasingly influencing consumers' everyday choices. This shift is reshaping purchasing behaviors, with a growing focus on nutritional quality, product transparency, and the impact on both physical and mental wellbeing. But what are consumers really looking for? And what opportunities does this create for food & beverage companies?
The Food & Beverage industry continues to be a key driver of Made in Italy. Recent data from the first quarter of 2025, published by Confartigianato, confirm the vitality of the artisanal food sector and its growing contribution to economic development both domestically and internationally.
Influencer marketing and social media are reshaping how consumers discover and connect with food and beverage products. With the persuasive influence of creators and the viral nature of digital platforms, this form of marketing can significantly affect consumer preferences, buying habits, and interest in new products or culinary trends. Psychological triggers like FOMO (Fear Of Missing Out), trust in relatable and credible influencers, and frequent exposure to engaging content all contribute to the growing popularity and commercial impact of brands that invest in this strategy.
In the heart of the Apennines in Emilia, SAP – Salumificio Artigianale Pavullese – continues a tradition that began in 1973, combining time-honored artisanal expertise with a modern approach to food production. Its products are defined by the absence of preservatives, the exclusive use of selected Italian meats and natural spices, and fully artisanal processing - a combination that has made the brand a symbol of authentic Made in Italy quality.
This article explores SEO and search advertising strategies for B2B companies in the food & beverage industry - particularly producers, distributors, and wholesalers aiming to acquire business clients such as supermarkets, specialty stores, and restaurants. The goal is to offer a strategic overview and help businesses align their marketing efforts with broader commercial objectives.
Driven by the new European sustainability directives, the food packaging industry is moving toward increasingly innovative and responsible solutions. A recent study has validated the effectiveness and safety of a new type of biodegradable packaging that not only extends the shelf life of strawberries but also helps significantly reduce microbial growth.
Recent market data reveals key emerging trends in consumer behavior and preferences, including a growing focus on transparent labeling and sustainable packaging, the rise of plant-based, cruelty-free, and fair-trade products, and the spread of circular and regenerative practices. These shifts open up strategic opportunities for producers, distributors, and retailers, such as improving product sustainability and highlighting eco-friendly features through effective communication. Moreover, an analysis of consumer segmentation based on engagement in eco-friendly practices shows the increasing influence of sustainability claims on purchasing decisions.
The moka pot stands as a true icon of Italian tradition - an expression of the art of coffee-making. Mokavit reimagines this timeless symbol with a contemporary touch, offering 100% Made in Italy moka pots that combine artisanal quality, innovation, and customization options. This approach opens new opportunities for companies, distributors, and importers. Among the latest additions are moka pots designed for induction cooktops, along with a variety of models and finishes.
The Italian tomato preserves sector continues to deliver strong results, reinforcing its leadership in international markets thanks to a high-quality supply chain and a consistent focus on production standards. According to figures released by Anicav (National Association of Vegetable Food Preserving Industries), exports reached 3 billion euros in 2024, marking a 6.5% increase in volume and a 3.8% rise in value compared to the previous year.
The convenience food sector is expanding steadily, driven by a growing demand for practical, time-saving meal solutions. According to a report published by Market.us in April 2025, the global market is expected to grow from $515.2 billion in 2024 to a projected $871.7 billion by 2034, with a compound annual growth rate (CAGR) of 5.4%. This ongoing expansion reflects major shifts in lifestyles and dietary habits worldwide.
The outstanding quality and vast variety of Italian specialties offer a strong competitive edge in a market that increasingly values authenticity, high standards, and sustainability. For producers and distributors - working with B2B clients in both retail and food service - it is important to adopt an integrated strategy that combines market trend analysis, careful product selection, and digital transformation to meet the needs of a clientele that is constantly evolving and and and raising its expectations.
What's New in Food Packaging Trends? The food packaging industry is always adapting to meet the evolving demands of consumers. Taking a closer look at today's trends, we discover an intriguing snapshot of what consumers are looking for in stores. As we explore several examples, it becomes evident that visual appeal and sustainability play an ever-growing role in influencing purchase decisions.
Italian bread is renowned worldwide for its tradition, taste, and quality. In a global market that increasingly values authentic and diverse food products, traditional Italian bread formats offer major opportunities for producers, distributors, and importers. They feature a wide variety of items that align with rising demand for wholesome, flavorful, and traditionally crafted foods. In this article, we'll explore both the most authentic and popular Italian bread types and strategies for importing and distributing them while preserving their unique organoleptic properties, thereby maximizing commercial potential and consumer appeal.
Over the past few years, the food market has undergone profound changes, driven by the emergence of new consumer habits and increasingly hybrid retail solutions. In this context, we explore how manufacturer brands (branded products) and private labels can coexist and thrive in the same market to benefit producers, distributors, retailers, and consumers alike.
Finding reliable Italian food and beverage suppliers can be a challenging task for international buyers. With over 54,000 producers in Italy, identifying the right partner requires both expertise and local knowledge. Dolomita, led by Davide Pedrolli, simplifies this process, acting as a strategic sourcing partner that connects importers, distributors, and retailers with the most suitable Italian suppliers.