Market Trends

  • How Food and Beverage Traceability Is Evolving: Emerging Trends and Solutions for Companies

    What are the implications for food industry companies, the available technological solutions - both established and emerging - and the benefits of adopting innovative traceability systems? According to a recent Research and Markets report, the global food traceability market is projected to reach $20.8 billion by 2025 and grow at a compound annual growth rate (CAGR) of 11.9%, reaching $57.2 billion by 2034. This impressive growth is fueled by rising concerns over food safety, evolving national and international regulations, and increasing consumer demand for transparency and security.

  • Italian Fresh Cheeses: A Strategic Asset for Global Food Professionals. 52% Export Growth in 5 Years

    The global appetite for Italian cheeses shows no signs of slowing down. As consumers worldwide seek out authentic food experiences, Italian dairy products continue to drive demand across diverse international markets, offering importers and distributors a strong value proposition through premium positioning and consumer trust.

  • Buyers’ Guide to Sardinian Cheeses: Authentic Flavors with Strong Market Potential

    Sardinia, a land with a deep-rooted pastoral heritage, stands out on the international stage for its production of traditional cheeses - authentic ambassadors of a region rich in history and biodiversity. As consumer interest in genuine products with strong identity and traditional craftsmanship continues to grow, Sardinian cheeses present a valuable opportunity for distributors, retailers, and restaurateurs aiming to offer premium-quality selections.

  • Italian Food: A Balance of Tradition and Innovation Driving International Growth

    Italy continues to distinguish itself in the agri-food sector by successfully combining tradition, innovation, and a strong export orientation. Recent data published by Unione Italiana Food confirms the sector's solid performance and its ability to adapt to global market shifts while meeting evolving consumer expectations.

  • Italian Agri-Food Gets More Sustainable - and More Appealing to Global Buyers

    The Italian agri-food sector is increasingly embracing sustainable practices in its production processes, making its products more appealing both domestically and internationally. This shift addresses two growing demands: reducing environmental impact and meeting the rising expectations of consumers and buyers for ethical, transparent, and responsible products. Recent market data and analyses show that Italian companies are enhancing product value not only through quality, but also by adopting regenerative practices and circular economy models. Effectively communicating these efforts is now a key strategy for standing out in both local and global markets.

  • The Future of Alcohol Consumption: How Companies Can Adapt to Change

    The alcoholic beverage sector is undergoing rapid change, shaped by new generational values, growing health awareness, and changing consumption habits. Companies that can read these shifts and anticipate evolving demand stand to gain a clear competitive edge, both now and in the future.

  • 2025 Trends in Food, Health and Wellness: Data and Winning Strategies for the Food Industry

    Health and wellness are no longer just trends - they've become established global lifestyles, increasingly influencing consumers' everyday choices. This shift is reshaping purchasing behaviors, with a growing focus on nutritional quality, product transparency, and the impact on both physical and mental wellbeing. But what are consumers really looking for? And what opportunities does this create for food & beverage companies?

  • Italian Artisanal Food: A Growing Industry with Expanding Global Demand

    The Food & Beverage industry continues to be a key driver of Made in Italy. Recent data from the first quarter of 2025, published by Confartigianato, confirm the vitality of the artisanal food sector and its growing contribution to economic development both domestically and internationally.

  • Sustainable Food Packaging: An Innovative Solution to Extend Shelf Life of Strawberries and Other Fresh Products

    Driven by the new European sustainability directives, the food packaging industry is moving toward increasingly innovative and responsible solutions. A recent study has validated the effectiveness and safety of a new type of biodegradable packaging that not only extends the shelf life of strawberries but also helps significantly reduce microbial growth.

  • Consumer Behavior in the Food Industry: New Data Reveals the Rise of Conscious Consumption

    Recent market data reveals key emerging trends in consumer behavior and preferences, including a growing focus on transparent labeling and sustainable packaging, the rise of plant-based, cruelty-free, and fair-trade products, and the spread of circular and regenerative practices. These shifts open up strategic opportunities for producers, distributors, and retailers, such as improving product sustainability and highlighting eco-friendly features through effective communication. Moreover, an analysis of consumer segmentation based on engagement in eco-friendly practices shows the increasing influence of sustainability claims on purchasing decisions.

  • Italian Tomato Preserves Strengthen Their Global Presence: 3 Billion Euros in Exports in 2024

    The Italian tomato preserves sector continues to deliver strong results, reinforcing its leadership in international markets thanks to a high-quality supply chain and a consistent focus on production standards. According to figures released by Anicav (National Association of Vegetable Food Preserving Industries), exports reached 3 billion euros in 2024, marking a 6.5% increase in volume and a 3.8% rise in value compared to the previous year.

  • Convenience Food: Market Data, Growth, Global Trends, and Opportunities

    The convenience food sector is expanding steadily, driven by a growing demand for practical, time-saving meal solutions. According to a report published by Market.us in April 2025, the global market is expected to grow from $515.2 billion in 2024 to a projected $871.7 billion by 2034, with a compound annual growth rate (CAGR) of 5.4%. This ongoing expansion reflects major shifts in lifestyles and dietary habits worldwide.

  • Strategies for Distributors of Italian Specialties: What Works in Today’s Food Industry Landscape

    The outstanding quality and vast variety of Italian specialties offer a strong competitive edge in a market that increasingly values authenticity, high standards, and sustainability. For producers and distributors -working with B2B clients in both retail and food service -it is important to adopt an integrated strategy that combines market trend analysis, careful product selection, and digital transformation to meet the needs of a clientele that is constantly evolving and and and raising its expectations.

  • Food and Beverage Packaging: Trends, Examples, and Winning Strategies

    What's New in Food Packaging Trends? The food packaging industry is always adapting to meet the evolving demands of consumers. Taking a closer look at today's trends, we discover an intriguing snapshot of what consumers are looking for in stores. As we explore several examples, it becomes evident that visual appeal and sustainability play an ever-growing role in influencing purchase decisions.

  • Italian Bread: Exploring Diverse Flavors and Global Market Opportunities

    Italian bread is renowned worldwide for its tradition, taste, and quality. In a global market that increasingly values authentic and diverse food products, traditional Italian bread formats offer major opportunities for producers, distributors, and importers. They feature a wide variety of items that align with rising demand for wholesome, flavorful, and traditionally crafted foods. In this article, we'll explore both the most authentic and popular Italian bread types and strategies for importing and distributing them while preserving their unique organoleptic properties, thereby maximizing commercial potential and consumer appeal.

  • Brand vs. Private Label: How Can They Coexist and What Are Their Future Prospects?

    Over the past few years, the food market has undergone profound changes, driven by the emergence of new consumer habits and increasingly hybrid retail solutions. In this context, we explore how manufacturer brands (branded products) and private labels can coexist and thrive in the same market to benefit producers, distributors, retailers, and consumers alike.

  • Guanciale's Growing Global Appeal and Business Potential

    In recent years, guanciale has gained increasing global popularity among both consumers and international buyers. This article explores data and trends related to its rise in international markets, including the United States, Germany, France, the United Kingdom, and beyond. To measure interest over time, we analyzed online search trends - an insightful indicator for understanding and anticipating real market demand. We will also examine the key factors driving this growth and the opportunities available for producers, distributors, and food service operators.

  • Social Responsibility in the Food Industry: A Strategic Lever for Growth and Market Trust

    Consumer interest in social responsibility is steadily rising, driving food industry companies to rethink their business models with a stronger focus on ethics and transparency. This article, aimed at producers, distributors, and retailers, explores how social responsibility can serve as a powerful tool for market differentiation and reputation building, while also capturing the attention of both consumers and buyers.

  • Italian Organic Sector: Strong Performance in Domestic and International Markets

    The organic sector in Italy continues to expand, with increasing interest both in the domestic market and internationally. Driven by growing exports and strong consumer demand, 2024 closed with positive results: sales of organic products in Italy exceeded 6.5 billion euros, reflecting a 5.7% increase compared to the previous year.

  • The Global Frozen Pizza Market: Growing Trends and Consumer Preferences

    Frozen pizza has been a staple in shopping carts worldwide for years. In 2023, the global market generated $20.4 billion in revenue, and projections indicate it will surpass $30.8 billion by 2029. Its popularity is driven by convenience - being a classic "ready-to-cook" product - along with a diverse range of options, from traditional varieties to gluten-free and vegetarian alternatives. Let's explore the opportunities for food businesses, key growth drivers, and evolving consumer preferences.

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