The Middle East is experiencing a significant growth in the demand for organic and natural products, driven by a heightened awareness of health and well-being among consumers. With a better understanding of the potential risks associated with synthetic ingredients, people are now inclined towards adopting a healthier lifestyle. Consequently, they are increasingly gravitating towards sustainable and ecological products, actively seeking organic and natural alternatives. This emerging trend has led to a substantial increase in the demand for such products across the entire Middle East region.

Just a few weeks before the beginning of TUTTOFOOD 2023, the rich schedule of events that will take place during the four-day fair is starting to take shape. Among the not-to-be-missed moments, the Retail Plaza format stands out, which will showcase the trends of new business models and modern distribution. There is also great anticipation for the second edition of the Better Future Award, which will recognize the companies present at TUTTOFOOD 2023 that show the greatest commitment to promoting and enhancing food excellence.

The upcoming TUTTOFOOD international fair for the food industry is set to take place from May 8th to 11th, 2023 at Fiera Milano. This significant event serves as a platform for suppliers and customers worldwide to meet and discuss the latest developments in the agri-food industry. As an international forum for innovation, TUTTOFOOD offers a unique opportunity for businesses to stay on top of the most recent trends in the sector. The program is packed with stimulating topics and new releases, which will attract a diverse group of visitors and exhibitors. As the food industry continues to evolve and adapt, TUTTOFOOD provides a valuable space for participants to connect and maintain a competitive edge.

Artisan and uncompromising quality for Caffen, the historic Neapolitan coffee brand, which is gaining more and more support both in Italy and abroad. Caffen products are now available online (for wholesale orders) for B2B buyers from all over the world, recently presented in the UK at IFE 2022 London.