Food brand narrative is a communication and promotion strategy that can be useful for producers and suppliers who intend to strengthen their presence on their national or international market. The storytelling of the brand, in fact, can influence the decision of both B2B and B2C customers, depending on the ability of the company to effectively communicate their identity.
- Find and Buy wholesale Italian products directly from top-quality producers
- Get listed as a Supplier of Italian Food in your Country (add your business profile)
- Free access to B2B online platform
In this article we will review the most profitable B2B marketing strategies for companies operating in the food sector, in particular for distributors, wholesalers and food service suppliers, with the goal of expanding their business and thus reaching new retailers, as well as restaurants and hospitality professionals.
Artisan and uncompromising quality for Caffen, the historic Neapolitan coffee brand, which is gaining more and more support both in Italy and abroad. Caffen products are now available online (for wholesale orders) for B2B buyers from all over the world, recently presented in the UK at IFE 2022 London.
Italian cuisine is among the most popular in the world. The typical products of the Italian tradition are now commonly used in many countries, as they meet the sympathy of consumers, thus generating a growing demand all over the world.
Due to its beneficial effects on health, extra virgin olive oil is one of the basic ingredients of the Mediterranean diet. In fact, in addition to being the perfect condiment for the preparation of traditional Italian dishes, olive oil has unique nutritional properties that make it one of the most used products in Italian and international cuisine.
The large choice of traditional Italian sauces and preserves, offered in countless variations depending on the place of origin, has made the true essence of Italian cuisine known to the world.
Italian wine producers achieved an important result in the first half of 2021. Imports from the most influential foreign markets, i.e. the 12 countries considered "Top Buyers", favored sales growth (+7.1% in 2021, compared to the first half of 2020) exceeding pre-pandemic levels.
The demand for Italian food in the world is increasing. In the year of the pandemic, Italian food exports reached a value of about 17 billion euros in the first 5 months of 2021, between January and May, recording an increase of 8.9%.
Artisan panettone producers: Christmas tradition itself is the true protagonist of the new Loison catalogue. A simple theme, which arises from the desire to rediscover the pure and authentic values of the holidays, felt by families all over the world. Panettone, the notorious, undisputed symbol of the Italian Christmas tradition, represents an opportunity for Loison to highlight the emotions that only Christmas can give.
In the genus tuber, the truffle has ancient origins from only a handful of Italian regions. To ascertain it’s origin, it is necessary to distinguish the Italian truffle into two different types: the white truffle and the black truffle.
The overall quality of the end product is only one factor of many for being successful in international markets. The other crucial elements include presentation and distribution efforts throughout the entire process starting from the importers through wholesalers, retailers and ultimately, the consumer.
After the publication in the Official Journal of the European Union, Prosecco rosé DOC has obtained the recognition that all the producers have been waiting for. The Italian sparkling rosé wine can now be sold beyond Italian borders. This important triumph represents a unique opportunity for the Italian wine industry which is now preparing to launch into foreign markets.