Italian food has long been renowned for its quality and variety, and the cuisine of each Italian region is unique and distinct. From the salty and tangy flavors of Sicilian cuisine to the rich and hearty dishes of Tuscany, there is no shortage of delicious and authentic regional Italian food to explore. For distributors, importers, and food service operators, the sale and consumption of regional Italian food can represent a significant business opportunity.
The Cinta Senese is an autochthonous pig breed of Central Italy, which owes its name to the characteristic white band that stands out on the black coat and to the area of origin (Montagnola Senese). This pig breed, well known for its high-quality meat and unique flavor, has established itself as food excellence in Italy and in the world.
To ensure that artisanal food products are protected and presented appropriately, it is important that their packaging has certain characteristics. Below are the characteristics and tips on how to use them to create packaging that effectively communicates the craftsmanship of the product.
Authentic Neapolitan pizza is now protected in the EU by the geographical certification "STG" (or "TSG", traditional specialty guaranteed). The European Union, with Regulation 2022/2313 accepted the request sent by Italy to protect the name and methods of preparation of one of the main symbols of Made in Italy in the world.
The Italian export data confirm the strong demand for Italian products from all over the World. This trend is also a stimulus for Italian companies and international distributors to invest in communication strategies, in order to intercept and satisfy this specific demand of the global market.
The number of Italian craft beer producers reached a record quota of 1085. The growth recorded in the last ten years has also boosted exports and Global demand, which have seen a 12% increase in the first seven months of 2022. The unstoppable success of the Italian beer sector is confirmed by the analysis conducted by Coldiretti and by the Consortium for the protection of Italian craft beer.
What is the blockchain and how does it work? What are the advantages to the agri-food system? In this article, we will analyze this technological solution and its application in the food industry, examining the benefits to producers, distributors, retailers, and final consumers.
The Mediterranean diet and related foods represent a huge marketing opportunity for producers and distributors. Scientific studies highlight its benefits, and market research indicates record demand in the retail and food service sector.
Italian breakfast foods are widely considered an emerging trend in many countries. Moreover, Italian breakfast is a "ritual" that is conquering the world, also thanks to travelers and food lovers who have the opportunity to appreciate authentic Italian products, but also because they are now largely available in cafè, hotels, restaurants as well as in retail stores and grocery shops. Simple, rich and healthy Italian breakfast is increasing in popularity, and so is the international demand for genuine Italian food from importers and distributors around the world.
The demand for Italian coffee continues to grow worldwide. This product is among the most exported and appreciated in the world not only for its undisputed quality but also for the tradition behind the production of this drink which is the symbol of Italy.
The food distribution sector plays an important role for both producers and retailers, as well as for managers operating in the foodservice industry. For producers in the Food & Beverage sector, in fact, a good distributor can significantly help to the growth and diffusion of their brand. The same goes for retailers and foodservice operators: relying on the professionalism of distributors means guaranteeing quality food that meets the expectations of end consumers, thereby obtaining a return in terms of image and income.
Food brand narrative is a communication and promotion strategy that can be useful for producers and suppliers who intend to strengthen their presence on their national or international market. The storytelling of the brand, in fact, can influence the decision of both B2B and B2C customers, depending on the ability of the company to effectively communicate their identity.
- Find and Buy wholesale Italian products directly from top-quality producers
- Get listed as a Supplier of Italian Food in your Country (add your business profile)
- Free access to B2B online platform
In this article we will review the most profitable B2B marketing strategies for companies operating in the food sector, in particular for distributors, wholesalers and food service suppliers, with the goal of expanding their business and thus reaching new retailers, as well as restaurants and hospitality professionals.
Artisan and uncompromising quality for Caffen, the historic Neapolitan coffee brand, which is gaining more and more support both in Italy and abroad. Caffen products are now available online (for wholesale orders) for B2B buyers from all over the world, recently presented in the UK at IFE 2022 London.
Italian cuisine is among the most popular in the world. The typical products of the Italian tradition are now commonly used in many countries, as they meet the sympathy of consumers, thus generating a growing demand all over the world.