Hotels and accommodation facilities are constantly looking for reliable suppliers to meet their guests' needs, creating business opportunities for food and beverage distributors and producers. In this context, B2B marketing strategies are crucial for suppliers aiming to reach and capture the hotel market. In this article, we will explore the most effective techniques for implementing targeted B2B marketing campaigns in the hospitality sector, with a particular focus on digital marketing and the products that can be promoted.
For distributors and retailers, it is crucial to differentiate their offerings with unique products. This is exemplified by Costa Dolci's artisanal panettone, which merges the tradition of panettone with the expertise of Sicilian pastry. With a superior quality product, the use of local ingredients, and distinctive packaging, this offering meets the needs of the most discerning customers in international markets.
In recent years, private labels in the food industry have seen significant growth. In this article, we will examine current trends, highlighting the shift towards premium products, business opportunities for distributors, and strategies to promote superior quality products in both retail and food service sectors.
Passive insulating solutions are designed to protect the cold chain and, in some instances, minimize or eliminate the need for refrigerated units when transporting food, wine, and beverages. These solutions aim to prevent temperature fluctuations during transit, lower costs, and preserve product quality.
By 2027, traditional barcodes in supermarkets will be replaced by standard GS1 QR Codes, marking a revolution in shopping. This transition is being promoted by leading food companies as part of the "Sunrise 2027" initiative, promising clear benefits for both consumers and businesses.
Vivante, the solid balsamic vinegar that can be grated or sliced, represents a revolution in the world of gourmet condiments by combining tradition and innovation. With this flagship product, Saporalia reaffirms its commitment to elevating Italian excellence, offering a creative and versatile culinary experience.
The food industry is no exception; artificial intelligence (AI) is revolutionizing this field as well, providing innovative solutions that enhance operational efficiency, reduce costs, and create new development opportunities. This article explores how generative AI, like ChatGPT and other tools, can be utilized by producers and distributors to optimize marketing operations and improve overall effectiveness.
Mozzarella di Bufala Campana PDO, a symbol of Italian cheese-making artistry, continues to attract French consumers, confirming its status as the most appreciated spun paste cheese in France. The Economic Observatory, established by the Protection Consortium in collaboration with Nomisma and Unicredit, highlights a clear preference among French people for Italian cheeses, revealing that six out of ten choose them as the top choice to be served at the table.
The European Union has recently approved a proposal by the European Commission to ban the use of Bisphenol A (BPA) in various food packaging. This chemical, commonly found in many products and plastic containers, is known for its ability to migrate in small quantities into food and beverages, posing a potential health risk.
In recent years, interest in a healthy and nutritious diet has grown significantly. Consumers are increasingly attentive, seeking foods that go beyond basic nutrition to offer specific health benefits. This has led to a greater demand for healthy and functional foods. However, a crucial factor in choosing these products is the trust consumers place in health claims made by producers. But how much do consumers really trust the "better-for-you" marketing?
Orange wines are emerging as a significant phenomenon in the wine industry, attracting the interest of both experts and casual consumers. This trend, boosted by social media, is experiencing impressive growth. Let's explore the factors driving this increase in sales, examining the characteristics of these products, their potential, and the opportunities for international producers and distributors.
Traditional World Foods (TWF) has established itself not only as an exclusive distributor of premium brands from around the world but also as an effective "Brand Builder" capable of developing and enhancing their market presence in France. For its partners, TWF represents an extraordinary opportunity to expand their reach in France, thanks to a combination of experience, expertise, and an extensive distribution network.
The food distribution industry is changing, driven by new trends that impact producers, distributors, retailers, food service operators, and consumers. Technology is reshaping the landscape with new solutions that improve logistics, efficiency, traceability, and food safety. Traditional distribution models are being replaced by modern options like B2B e-commerce. Additionally, changing demand is encouraging distributors to diversify their products and offer support and consultancy services to their clients.
Email marketing is a highly effective tool for B2B in the food & beverage industry, offering significant advantages for both producers and distributors. The secret to success is balancing informative content with enticing promotions. In this article, we will discuss the benefits of this strategy and provide a practical guide on how to implement it effectively.
In 2023, Italy achieved a notable feat in its agri-food export sector, surpassing 62 billion euro, marking a 6% rise from the previous year. This positions Italy prominently among the world's top agri-food exporters in terms of growth rate, alongside Germany, which saw a slightly higher growth rate of 6.2%. Meanwhile, other significant players like France and the United States witnessed declines in their export figures, with decreases of 3% and 12% respectively.
The demand for non-alcoholic wines, also referred to as dealcoholized wines, is on the rise. Projections suggest a substantial uptick in sales within this sector in the forthcoming years. Let's delve into market data, explore growth trends, and identify opportunities for producers and distributors in the non-alcoholic wine market.