From 3-5 November 2026, Dubai World Trade Centre will host Private Label Middle East 2026, an event dedicated to private label products and contract manufacturing. The event will bring together manufacturers, retailers, distributors and brand owners, connecting buyers with manufacturing partners across a broad range of FMCG categories.
The event takes place against the backdrop of an evolving market, as retailers and brands look for new ways to strengthen margins, respond faster to consumer trends and differentiate their offerings. In this context, private label products have evolved from a value-led alternative into a strategic growth driver for the sector.
Customisable products across three key areas
Private Label Middle East will showcase a broad range of customisable private label products across three key areas: food, non-food and services supporting brand development and management.
Food categories will include, among others, condiments, sauces and seasonings, healthy, free-from and fortified products, pulses, grains and cereals, spreads, honey and jams, and frozen foods.
Alongside products, the event will also feature services supporting brand development and businesses. These will include food safety, certification and auditing, as well as brand licensing, laboratory services and product testing. Content agencies and specialists in logistics, handling and storage will also be present, alongside category management specialists, consultants and food technologists.
Contract manufacturing and greater flexibility
For industry players, access to reliable manufacturing partners is becoming increasingly important to improve cost efficiency, shorten development times and respond more quickly to market changes.
Private Label Middle East will enable companies to identify OEM partners and contract manufacturers, including suppliers offering flexible production capabilities. This can help accelerate product development and build more agile supply chains capable of responding to evolving consumer demand.
Four events to expand networking opportunities
Private Label Middle East will be co-located with three other events serving complementary industry segments: Gulfood Manufacturing, ISM Middle East and GulfHost. The four events will allow trade visitors to broaden their experience and explore different yet complementary areas spanning sourcing, manufacturing and retail.
Together, the events will provide a broader view of the food & beverage sector, connecting sourcing, manufacturing, retail and hospitality and creating new opportunities for collaboration and growth across the entire value chain.
Information, programme and updates
Private Label Middle East will take place from 3-5 November at Dubai World Trade Centre. To view the full event programme and find out more about attending the show, visit the website and follow Private Label Middle East 2026 on social media.
