Just a few weeks before the beginning of TUTTOFOOD 2023, the rich schedule of events that will take place during the four-day fair is starting to take shape. Among the not-to-be-missed moments, the Retail Plaza format stands out, which will showcase the trends of new business models and modern distribution. There is also great anticipation for the second edition of the Better Future Award, which will recognize the companies present at TUTTOFOOD 2023 that show the greatest commitment to promoting and enhancing food excellence.
Retail Plaza: the TUTTOFOOD 2023 event that analyzes trends in modern distribution and innovation in the food industry
Retail Plaza at TUTTOFOOD is a format that focuses on the changing business models and dynamics of modern distribution, with a particular emphasis on real-life case studies. Supply chain sustainability, value chain innovation, and consumer cultural and behavioral changes: these are the main emerging trends that will be addressed during the event, involving producers, retailers, and prominent personalities in the food industry.
The most important Italian and international retail chains will also contribute to the event, discussing sustainability and how to address this issue both in Italy and abroad. Meanwhile, the collaboration with the Retail Institute will focus mainly on the themes of Green retail and Sustainable Food.
With the involvement of startups and companies driving digital transformation in the HoReCa industry, there will be an opportunity to explore the balance between online and in-store sales, and the use of new digital tools to enhance drive-to-store. The focus will be on studying the purchasing behavior of the new generations of consumers and how it is impacting the entire food supply chain.
Better Future Award: the prize that celebrates the food excellence at TUTTOFOOD 2023
The second edition of the Better Future Award, an accolade that celebrates the food excellence of companies present at the fair, will be organized by Gdoweek and Mark Up in collaboration with TUTTOFOOD. The award will be based on several criteria, including the ability to develop innovative, high-quality, and sustainable products that meet the growing demands of consumers.
In the food market, there is a growing demand, especially among young people, for functional foods associated with sports, with high protein content. In addition, the demand for vegan, green, and organic products has also seen a significant increase in recent years.
Another aspect to consider is the growth of the discount format, which is not only due to the increase in the number of retail stores but also to consumer trends in selecting the most cost-effective format for the type of product to be purchased. This has led retailers to renew their offerings based on price and other values that go beyond the concept of quality.
Taking into account these and many other consumer trends, the Better Future Award will recognize the value of those companies that have distinguished themselves in the development of new products or solutions capable of making brands more competitive or improving their presence in the food and beverage market.
Information, Program and Updates
TUTTOFOOD 2023 will take place at Fiera Milano from May 8th to 11th, 2023. For the 2023 edition, Italian Food News will be the official media partner of the event.
To view the full program of events and to receive more information on how to participate in the fair, visit the TUTTOFOOD website and follow its social media channels.
