The Italian export data confirm the strong demand for Italian products from all over the World. This trend is also a stimulus for Italian companies and international distributors to invest in communication strategies, in order to intercept and satisfy this specific demand of the global market.
These business opportunities are confirmed by the latest statistics illustrated by Emanuele Di Faustino, Head of "Industry, Retail, and Services" of Nomisma. In the first seven months of 2022, Italian exports made a new record: 28.5 billion euros (+21% compared to 2021). An excellent result considering the trend recorded in the same period in Germany (+15%) and France (+16%). Thanks to this result, Italy managed to occupy the sixth position among world exporters of food and drink products, after the United States, Germany, the Netherlands, France, and Brazil.
In the export of pasta and tomato preserves, Italy holds the record, with a market share of 29% and 44% respectively. On the other hand, Italy is the second exporter of wines (with a share of 24% for sparkling wines and 21% for still wines) and extra virgin olive oil (20%). These results can translate into significant business opportunities for Italian Food and Beverage producers and distributors. Thanks to specific promotion and communication activities, food companies have the opportunity to expand their business, in both consolidated and emerging markets.
The United States, for example, is the world's largest importer of food and beverages. Here the presence of Italian products is already consolidated (the USA occupies the second place as a destination country for Italian exports) and the growth potential is enormous if we consider the size of this market and its high spending power.
Regarding the emerging markets, on the other hand, opportunities from the United Arab Emirates, Saudi Arabia, and Israel are worth to be noticed, according to food export data. While a partial recovery is expected for the Chinese market in 2023, the potential of South Korea should not be underestimated, where significant growth in Italian food exports has been recorded in 2022.
In addition to the benefits for Italian companies, the growing demand for Made in Italy products is also an opportunity for both the retail and food service industry, including specialty food importers and resellers. Considering the statistics illustrated by Nomisma, in order to translate the international market demand into a business opportunity, importers and distributors should focus their effort on selecting authentic Italian specialties, along with communicating the quality and uniqueness to resellers and final consumers.
Marketplace B2B: Italian Food and Beverage
Visit the international marketplace of Italian Food News and find authentic food, wines and beverages for the retail and food service sector, directly form the producers. The marketplace is open to Italian producers and international buyers (distributors, wholesalers, importers, and food service businesses):