For companies operating in the B2B food sector, collaboration between brands, agents, and distributors can no longer rely solely on personal relationships. What's needed today are data, traceability, and digital tools designed to streamline daily operations. This is the vision behind B2B Boost, the platform developed by Tinext Experience to digitalize sales networks and make commercial activities faster and more connected.
B2B Boost was created in partnership with several food companies - in particular, with Leone 1857, a renowned Italian confectionery brand that began digitalizing its sales network to improve coordination between headquarters, agents, and clients. This experience led to the development of a modular platform, now available to food industry companies and, more broadly, to consumer goods businesses managing complex sales networks and B2B distribution channels.
Rocco Tricarico, Senior Sales Executive at Tinext Experience, describes the idea that inspired the platform's development:
B2B Boost wasn't created in a lab - it was born in the field. We turned a real business need into an AI-based solution that delivers practical, measurable results, designed for sectors such as food manufacturing and consumer goods production and distribution.
Data integration and a unified customer view
In the B2B food market, managing data remains one of the biggest challenges for companies with large sales networks. Information scattered across CRMs, portals, and management systems makes it difficult to maintain a unified view of each customer, slowing operations and reducing the effectiveness of commercial strategies.
B2B Boost addresses this challenge through an integrated approach: all customer, order, and sales activity data is centralized within a single platform, accessible to both the sales management team and field agents. This enables real-time coordination of promotions, product availability, and communications, improving service quality and ensuring consistent relationships with retailers.
Built on Salesforce architecture, this end-to-end platform leverages artificial intelligence to analyze performance and generate forecasts and actionable insights. At the same time, it allows resellers to place orders independently - just like in a true B2B e-commerce environment - while still benefiting from the consultative support of their assigned sales agent.
B2B Boost: three modules for a smarter sales network
To meet the different needs of companies, B2B Boost is structured into three modules that can be activated individually or combined, allowing each business to build a customized digitalization path.
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Sales Boost is the core management module of the platform. It provides sales managers and agents with a unified CRM to handle customers, orders, product availability, and after-sales requests. Each agent has a personalized dashboard that eliminates duplication, prevents overlaps, and ensures full clarity and traceability.
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Commerce Boost extends these functions to resellers, enabling them to log in directly to place orders, check shipments, manage credit notes, or enter orders on behalf of their customers. It's a genuine B2B e-commerce solution designed to simplify everyday operations.
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Omni Boost combines the two modes, allowing agents to continue supporting customers even when they purchase autonomously, while maintaining a complete overview of their portfolio and strengthening their consultative role.
This modular architecture allows every company to start from the most suitable level of digital maturity and gradually evolve, integrating new features without disrupting existing processes.
A model that empowers the sales network
Tinext Experience designed B2B Boost as a tool that enhances and empowers sales teams without replacing their human value. Through training programs and change management initiatives, the company supports sales departments in adopting new digital tools, fostering collaboration and streamlining operations. As Sebastiano Tripodi, Manager at Tinext Experience, explains:
Our goal is to strike the right balance between automation and human connection. Technology should make the agent's role more strategic - not replace it.
With this philosophy, Tinext Experience proposes a digital model where data, processes, and people converge into a single platform - simplifying daily workflows and providing a strategic view of commercial relationships.
From the Leone 1857 project to the B2B Boost model
In the project developed for Leone 1857, the platform made it possible to centralize commercial operations and improve sales network planning. Through integration with Salesforce's AI systems, the company can now analyze sales performance with greater accuracy, identify new cross-selling opportunities, and respond more quickly to customer requests.
A tangible example of how digitalization - when driven by a consultative and people-centered approach - can become a true competitive advantage, even for long-established brands in the food industry.
Information and Consultancy
To learn more about B2B Boost and the digital solutions developed by Tinext Experience, visit the official website or fill out the contact form below.
