Private label growth reflects a structural shift in consumer behavior and the purchasing strategies of modern retail. More buyers are seeking customizable, sustainable, and fast-to-market solutions. Private Label Middle East 2025 stands out as a key platform connecting global demand with qualified supply in the food & beverage industry.
Global hub for connecting producers and buyers
From September 15 to 17, 2025, the Dubai World Trade Centre will once again host Private Label Middle East, a must-attend event for private label sourcing and contract manufacturing across the Middle East, Africa, and South Asia. The show will feature over 200 producers from more than 50 countries, with strong participation from Europe and Italy.
Private Label 2025 will bring together retailers, brand developers, and innovators with trusted food & beverage suppliers, showcasing customizable products, eco-friendly packaging, and agile logistics to meet the latest market expectations.
More than just a trade show, the event creates a dynamic meeting point for global supply and demand, highlighting innovation, quality, and a growing focus on sustainability and responsiveness to consumer trends.
Italian Food News is an official media partner of Private Label Middle East 2025, providing coverage and business insights for food companies exploring opportunities in the Middle East.
A comprehensive offering for the entire food supply chain
With increasingly integrated global supply chains and rising demand for customized, sustainable, high-value solutions, Private Label Middle East 2025 is the go-to event for those seeking innovation, flexibility, and accessibility. The show will spotlight cutting-edge production methods and private label products tailored to diverse and demanding buyers.
Food will be one of the key categories at the show, alongside cosmetics, wellness, home, and childcare. More than 600 international brands and thousands of next-generation products will be on display. Confirmed exhibitors include companies from Germany, Italy, Poland, Czech Republic, Hungary, Sri Lanka, Egypt, Jordan, India, and China.
With qualified buyers from over 80 countries, the event attracts major global retailers and industry leaders such as Carrefour, Lulu, Amazon, Aldi, Boots Pharmacy, Marriott, Emirates Airlines, Marks & Spencer, and Hilton. Whether you're launching a new product line or expanding into high-potential markets, Private Label Middle East is where the right business relationships begin.
For international buyers it's a rare chance to connect with trusted suppliers - otherwise difficult to access through conventional sourcing processes - start new collaborations, and broaden their portfolios with tailor-made solutions that generate real value.
Private Label Middle East is more than just an exhibition - it's also a space for learning and networking. With the official JustNetwork app, registered visitors can schedule targeted B2B meetings before the event begins, making the most of their time on-site.
Meanwhile, the "Experts' Stage" will feature a conference series with market specialists, retail leaders, and trend analysts. Speakers will include representatives from Choithrams, FARM, Big Basket, Daymon, V-label Italia, and Sharjah Cooperative Society, offering insights into emerging trends, scalable success models, and consumer expectations across MENA and beyond.
Key info, schedule, and updates
Private Label Middle East will run from September 15 to 17, 2025 at the Dubai World Trade Centre. It will be held alongside ISM Middle East 2025, the leading regional event for sweets and snacks. The co-location of these two shows will create synergy and increase opportunities for both buyers and producers. A single registration gives access to both areas, featuring over 900 global suppliers.
To view the full program and learn how to take part, visit the official website and follow the event on social media.
