The Italian tomato preserves sector continues to deliver strong results, reinforcing its leadership in international markets thanks to a high-quality supply chain and a consistent focus on production standards. According to figures released by Anicav (National Association of Vegetable Food Preserving Industries), exports reached 3 billion euros in 2024, marking a 6.5% increase in volume and a 3.8% rise in value compared to the previous year.
This growth was driven by more than 2.2 million tonnes of products sold worldwide, including peeled, diced, and cherry tomatoes, which together accounted for over 64% of total exports. Tomato purée, although the most popular product on the domestic market, made up about 21% of exports, confirming its strong appeal abroad as well.
Europe and the United States: key markets
Europe remains the leading destination for Italian tomato preserves, absorbing over 60% of total export value. Germany, the United Kingdom, and France are the top-performing markets within the region. Outside Europe, the United States ranks as the main international market, followed by Japan, which holds sixth place globally and second among non-EU countries.
Production and supply chain
These results underscore the strong competitiveness of Italian tomato preserves, able to meet international demand both in terms of quality and product diversity.
In 2024, Italy processed 5.3 million tonnes of tomatoes for industrial purposes, maintaining its position as the world's third-largest producer after China and the United States. Production is mainly concentrated in two areas: the Center-South - particularly in Campania and Apulia - and the North, with Emilia-Romagna playing a leading role.
Quality and supply chain excellence at the heart of success
The success of Italian tomato preserves in global markets is closely tied to a focus on raw material quality and the promotion of a fully Italian supply chain. As noted by Marco Serafini, President of Anicav, the products are made from tomatoes grown by Italian farmers, who receive some of the highest prices in the world, and are processed according to rigorous quality and safety standards.
These distinctive characteristics strengthen the global reputation of Italian products, helping to consolidate their leadership and recognition among international consumers. However, this very visibility also exposes the sector to the risks associated with Italian Sounding - the practice of imitating Italian products - which can mislead consumers and undermine the value of genuine Made in Italy goods.