The European Commission is preparing a new regulation to standardize the use of claims such as "zero alcohol", "alcohol free" and "low alcohol" on products sold across the EU. This initiative has become necessary due to the rapid growth of this segment, driven by the increasing consumer demand for beverages with reduced or no alcohol content.
According to Euractiv, which reportedly reviewed a draft of the document, the upcoming regulation will introduce specific thresholds defining label claims for non-alcoholic and low-alcohol products. In particular:
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The "zero alcohol" claim will be reserved for products containing an alcohol level no higher than 0.05% or 0.1%.
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The claims "alcohol free" and "low alcohol" will align with the limits already established by the 2021 Common Agricultural Policy (CAP). This policy introduced the concept of "de-alcoholized wine" (up to 0.5% alcohol by volume) and "partially de-alcoholized wine" (above 0.5% ABV), thereby establishing initial guidelines for the wine sector.
Updates on de-alcoholization techniques and new product categories
Alongside defining clear parameters for labeling claims, the European Commission aims to update technical standards governing the de-alcoholization process. The primary objective is to facilitate the production of "low-alcohol" sparkling wines and expand the range of regulated wine products. Specific points under consideration include:
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Introducing reduced-alcohol wines as a new regulated category at the EU level.
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Extending existing rules to include the use of rosé wines for producing mulled wine (glühwein), an aspect not previously regulated at the European level.
Towards greater transparency with digital labeling
The proposed regulation also seeks to enhance clarity and accessibility regarding ingredient and nutritional information on beverage labels. The European Commission is exploring new provisions for digital labeling, which would allow consumers quicker and easier access to detailed product information. This measure is part of a broader regulatory effort responding to the increasing amount of data producers must provide to consumers under new food legislation.
Timeline and future developments
Approval of the final document is expected by April. Adoption of this regulation aims to create a clear and unified regulatory framework across Europe, resolving discrepancies between national laws and ensuring greater transparency for producers and consumers alike.
This initiative by the European Commission is part of a wider effort to regulate the growing low-alcohol beverage market, meeting consumer demand for alternative products while establishing clear, shared standards across the sector.
Further Reading
Alcohol-Free Wines: A Rapidly Growing Market – Data and International Trends
Non-alcoholic (or de-alcoholized) wines are gaining popularity. The market is growing quickly, and significant increases in sales are expected over the coming years...