TUTTOFOOD 2025: A Strategic Hub for Expansion in the Asia-Pacific Market

TUTTOFOOD 2025 is set to become a leading event for the global Food & Beverage industry, featuring significant international participation and a strategic emphasis on Asian and Pacific markets. According to data presented during the Japanese stage of the international roadshow "The Italian Aperitivo", organized by TUTTOFOOD Milano 2025, 12% of participating companies will hail from the Asia-Pacific region, including China, highlighting the region's crucial role in driving the growth of Italian agri-food exports.

Asia-Pacific market growth and opportunities for Made in Italy

The Asia-Pacific region is rapidly emerging as an attractive market for Italy and global trade, driven by consistently rising demand. NielsenIQ reports that consumer packaged goods in this region have seen a 2.7% increase in value, supported by a significant rise in sales volume, which shifted from -0.9% in 2023 to +2.5% in 2024. This upward trend is further fueled by a slowdown in price inflation per unit (from +2.6% to +0.2%), positioning volume growth as a key driver for 2025.

Within the food sector, fresh food stands out as the fastest-growing category worldwide, achieving a 3% increase in sales volume within the Asia-Pacific region. Italian food products experiencing increased demand include ground and whole-bean coffee (+2.3%), dried pasta (+5.8%), olive oil (+6.1%), and tomato concentrate (+8.1%).

"The Italian Aperitivo" Roadshow: A global showcase for TUTTOFOOD

"The Italian Aperitivo", an international roadshow organized by Fiere di Parma and Agenzia ICE, aims to raise global awareness about the event and strengthen participation among exhibitors and buyers. This promotional tour has visited influential cities, including New York, Paris, Dubai, and Tokyo, coinciding with key international trade fairs and offering exclusive networking and business opportunities.

The Japanese event, hosted by the Italian Embassy in Tokyo during Foodex Japan, provided an important meeting point for Italian companies and Asian stakeholders. The gathering drew Japanese business leaders, international buyers, trade promotion organizations (TPOs), journalists, and industry experts, who were welcomed by Ambassador Gianluigi Benedetti and Fiere di Parma CEO Antonio Cellie.

During the event, organizers confirmed the attendance of a substantial Japanese delegation at TUTTOFOOD 2025, facilitated through cooperation with local ITA Tokyo offices and Koelnmesse GmbH.

A new format for TUTTOFOOD 2025

The 2025 edition of TUTTOFOOD will feature over 25% international exhibitors and approximately 90,000 visitors, including more than 3,000 top international buyers. For the first time, the event will be jointly organized by Fiere di Parma and Koelnmesse, introducing an innovative format that incorporates interactive technologies, immersive experiences, and dedicated spaces highlighting the latest trends in the food & beverage sector.

With robust participation from international buyers and exhibitors, and growing attention from the Asia-Pacific region, TUTTOFOOD 2025 is firmly established as a must-attend global food & beverage event, uniquely blending tradition and innovation to create valuable international business opportunities. (For additional information, see also "TUTTOFOOD 2025: Innovations and Trends in the Food & Beverage Industry").

Event details, program, and updates

TUTTOFOOD 2025 will be held at Fieramilano Rho from May 5–8, 2025, open daily from 10 a.m. to 6 p.m., except on the final day, when entry will close at 3 p.m. and the exhibition will end at 5 p.m.

Italian Food News is the official media partner of TUTTOFOOD 2025 and will cover the event extensively, providing insightful updates and highlighting business opportunities for companies within the agri-food industry at both national and international levels.