From September 24 to 26, 2024, the World Trade Centre in Dubai will host ISM Middle East 2024, one of the largest trade events for the confectionery and snack industry in the MENA (Middle East and North Africa) region. This fair is a key platform for companies in this sector, providing a unique opportunity for networking, discovering new products, and fostering commercial growth.
Confectionery tradition finds a significant opportunity at ISM Middle East to present its products to an international audience. The growing demand for high-quality products in the MENA region also offers producers a unique chance to expand their presence in these strategic markets. With an international audience of over 30,000 qualified buyers, participating in ISM Middle East enables companies to forge new business relationships and showcase their innovations to an audience seeking authenticity and quality.
Italian Food News is the official media partner of ISM Middle East 2024 and will provide coverage of the event, offering valuable information and insights on business opportunities for Italian companies in the Middle East.
ISM Middle East 2024 is expanding to offer new opportunities, featuring over 500 exhibitors and a diverse range of sectors
This year's edition will feature a substantial expansion of the exhibition space, doubling the area from previous years and ensuring a richer and more diverse showcase of products and services. With participation from over 500 exhibitors representing more than 50 countries, the fair is set to be a crossroads of innovation and tradition.
The MENA region is a rapidly growing market for the confectionery sector, driven by increasing demand for high-quality products. ISM Middle East provides exclusive access to this market, with over 30,000 buyers expected, including retailers, wholesalers, distributors, and importers. Participating in this fair enables companies to present their innovations to a highly qualified audience and establish new business relationships in a strategic environment.
Within the 20 pavilions, local and international exhibitors will present a wide range of sought-after products and trending brands. More than 50,000 items, including chocolates, confectionery, snacks, cookies, cakes, ice creams, desserts, and more, will be on display, providing a unique opportunity to discover the latest innovations and explore the potential of the MENA market.
Focus on innovation and quality
One of the distinctive elements of ISM Middle East is its commitment to promoting innovation in the confectionery sector. During the event, the ISM Middle East Awards will recognize industry excellence by honoring the best products across eight categories, including best organic product, best traditional product, and best packaging. These awards offer a valuable opportunity for companies to distinguish themselves in the global market.
Tailored and personalized networking
To maximize business opportunities, the ISM Middle East Meeting Programme has been introduced as a tailored initiative to connect exhibitors with selected buyers. Throughout the three days of the fair, a variety of free networking services will be available to facilitate one-on-one meetings with key industry decision-makers, helping to establish high-level business connections before, during, and after the event.
For the first time, the ISM Middle East Expert Stage will bring together thought leaders and representatives from leading confectionery and snack brands to explore over 120 emerging global trends. These include the impact of AI on the FMCG industry, sustainable and mindful snacking, vegan certification, enhanced fats in chocolate production, and vegan and gluten-free snacking. The stage will also offer insights on how to successfully enter and grow within MENA markets.
A spotlight on creativity with the "Festive Showcase"
A new addition to this year's edition is the "Festive Showcase", an area dedicated to holiday-themed products. This dynamic and interactive space will showcase the innovation and creativity of confectionery brands, giving buyers the opportunity to discover new trends and gift ideas for every occasion.
Information, schedule, and updates
ISM Middle East 2024 will be held from September 24 to 26 at the World Trade Center in Dubai and will be held alongside Gufood Green 2024. For updates and information on the program, opening hours, and how to participate in the event, visit the official website and follow the fair's social media channels.
