Entering the United Arab Emirates market presents a significant opportunity for companies that produce and distribute high-quality food products. This country, with its sustained economic growth and growing demand for premium products (including Italian and other international products), offers an ideal environment for businesses worldwide. Dubai, in particular, stands out as a major hub for international trade, providing access to a vast global network of contacts and business opportunities. This makes the region strategically important for companies aiming to expand their market reach.

Italian Food News is among the official media partners for the Gulfood Green 2024 and Gulfood 2025 fairs. We will cover the events by providing valuable information and insights on business opportunities for food companies in the Middle East.

Enhancing quality and sustainable food products in Middle Eastern markets

Participating in industry fairs is an effective way to enter this dynamic market. Events like Gulfood Green 2024 offer producers the opportunity to showcase their excellence, interact directly with potential customers, and gain a deep understanding of local trends. These platforms not only increase visibility but also enable the establishment of lasting business relationships, fostering profitable exchanges and the sustainable expansion of food companies in the United Arab Emirates.

Opportunities for Italian food (and other international specialties)

Italian food is internationally renowned for its quality and tradition. This prestige eases entry into Middle Eastern markets, where consumers are increasingly drawn to authentic and high-end products. Promoting Italian culinary tradition, with its rich history and emphasis on quality, allows producers and distributors to stand out and capture the interest of a discerning and sophisticated clientele.

Participating in international and specialized trade fairs to enhance and promote the reputation of Italian food can represent a significant business opportunity for Italian producers, as well as importers and distributors. This approach can foster international expansion and strengthen the presence of Italian food companies in a highly competitive global market.

Similarly, distributors and producers of food specialties from other countries have the opportunity to establish new and fruitful business contacts.

Gulfood Green: innovation and sustainability

Gulfood Green will take place in Dubai from September 24 to 26, 2024, at the Dubai World Trade Centre, offering a unique platform to explore and promote sustainable and innovative food practices. This international fair gathers industry experts, innovators, and professionals to discuss the latest trends and technologies revolutionizing the food industry. Gulfood Green's mission is to bring the global community together to pave the way for food security and the development of sustainable and nutritious foods, inspired by the motto "Good for you, good for the planet".

The overarching goal is to achieve sustainability in all its dimensions: from farmers, to supply chains, food production, mindful consumption and Fourth Industrial Revolution technologies such as artificial intelligence, blockchain and smart agriculture. In its inaugural edition, Gulfood Green will convene over 500 exhibiting companies from 50 countries, ready to share their innovative solutions.

Gulfood Green offers producers an exceptional opportunity to meet industry professionals, potential customers, and key decision-makers, enhancing brand visibility. The event allows participants to connect with a highly targeted audience that aligns with their business objectives. Moreover, face-to-face interactions with multinationals, food tech innovators, investors, and food industry pioneers create opportunities for long-term collaborations.

Beyond these connections, producers can obtain valuable market insights, gaining a better understanding of customer needs and preferences. This information can be used to enhance products and fine-tune business strategies. 

The 'Food for Future Summit', for example, will engage visitors by featuring presentations from over 90 international experts in sustainability and food innovation.

The first day of the event will also be dedicated to the Gulfood Green Terra Awards, which will recognize companies and experts making significant progress in sustainability, across ten categories including Green Food Innovation, Agricultural Technology, Sustainability Company of the Year and more.

Information, program, and updates

Gulfood Green 2024 will take place from September 24 to 26 at the World Trade Center in Dubai and will be held alongside ISM Middle East, the region's largest trade fair for sweets and snacks.. For updates and information on the program, opening hours, and how to participate in the event, visit the official website and follow the fair's social media channels.