Artisan panettone producers: Christmas tradition itself is the true protagonist of the new Loison catalogue. A simple theme, which arises from the desire to rediscover the pure and authentic values of the holidays, felt by families all over the world. Panettone, the notorious, undisputed symbol of the Italian Christmas tradition, represents an opportunity for Loison to highlight the emotions that only Christmas can give.
These very same sentiments inspired the new collections designed for the year 2024, striving to retrace the Christmas traditions of the last century, when families gathered to wait for Christmas magic, through simple gestures capable of warming everyone's hearts. A glimpse of normality, presently put to the test by a fast-paced society losing sight of the true meaning of Christmas.
In the following article, we will have a closer look at Loison's creations for the next Christmas season and each Top Line product will be explained in detail. This line represents the flagship of the Loison house.
Christmas 2024: artisan panettone and pandoro for all tastes
Loison products have the ability to narrate tradition with modernity. Past methods and ancient recipes are presented to be spread all over the world. To fulfill this purpose, two are the main characteristics of the Loison panettone and pandoro: the selection and combination of ingredients and the artistic study behind every single package.
These two aspects are represented by the Top Line, considered the excellence of the Loison house. For the preparation of all products, only fresh basic ingredients are used, from free-range eggs, to milk, butter and cream that come from high mountain producers.
Alongside the high-quality raw materials, the aromas and other products that are used to embellish our Loison artisanal panettone must also be mentioned. These are carefully selected on the basis of Italian and foreign territorial excellence. Some examples include candied oranges from Sicily, smooth cedar from Diamante, sea salt from Cervia, cocoa from South America and Mananara Natural Vanilla from Madagascar (Slow Food Presidia). Each of these ingredients is skilfully combined to create unique and one-of-a-kind products.
Let's discover the Top Line collections together, focusing on the new additions and surprises that Loison has reserved for its customers this Christmas.
Genesis collection
With the Genesis collection, a milestone of the Top Line, Loison offers panettone and pandoro excelling in taste and elegant in style. Timeless products that perfectly express the traditional Christmas spirit as well as the craftsmanship behind their preparation.
From Panettone Classico, to Regal Chocolate, made with fine South American cru; from DiVino, embellished with typical Venitian dessert wines, to Nerosale, enriched with dark chocolate bits and salted caramel cream. These are the 4 flavors we are reproposing this Christmas (each panettone is available in 1 kg and 500g formats).
Alongside the tastes that have now become the "evergreens" of the Genesis collection, the real novelty created by Loison for Christmas 2021 is the Pistachio Matcha Panettone. Made with Green Pistachio from Bronte D.O.P. (Slow Food Presidia) and Uji Matcha Green Tea (Kyoto), the flavor of this product will be appreciated bite after bite. The pistachio cream heart goes perfectly with the softness of sultanas. Matcha green tea powder creatively enriches the white chocolate coating.
The choice of this new flavor stems from the passion for tea and its suggestive rituals, which have stimulated curiosity in trying and inserting Matcha green tea in our wide range of ingredients. The addition of the Green Pistachio from Bronte D.O.P., on the other hand, symbolizes Dario Loison’s careful attention towards Italian excellence, as they are produced and distributed by suppliers who guarantee the supply of pure raw materials of undisputed quality.
The combination of these two ingredients aims to enhance the Bronte green pistachio, but not only from the chromatic point of view. Methodically dosed matcha green tea can actually refine the taste of the pistachios. The Pistachio Matcha Panettone is the result of a lengthy deliberation including the collaboration of a team of Japanese pastry chefs, which are now well established in Italy. Thanks to their valuable advice, we decided on Uji Matcha green tea (Kyoto), a very distinct product obtained through strict quality control procedures.
In the final Winter 2024 catalogue you will also find the typical pandoros of Veronese tradition, in its 4 highly popular flavors (Classic, Chocolate, Zabaglione and Salted Caramel).
Fruit and Flower Collection
The Fruit and Flower collection represents another confirmation in the Loison house. Each panettone is identified by the fruit or flower used as its main ingredient. The selection and combinations of the elements are the result of a wise and consistent research by Dario Loison. A real pursuit for those ingredients that represent the ‘made in Italy’ excellence and which also individualize each panettone. Aromas and fragrances of fruit and flowers are combined with the classic panettone essence to give life to 11 flavors with a unique taste.
The style that characterizes the packaging of these products confirms the uniqueness of this collection. The packaging was inspired by botanical illustration plates designed by expert botany artists from the 18th century to present day. The search for this artistic uniqueness has given Sonia Design the opportunity to create bucolic-style packaging, with flower and fruit details and particular accessories that induce the elegance of nature.
Gold collection
The Gold collection is entirely dedicated to the 750 gram format. A "plus sized" panettone designed for special occasions, such as dinners, special events and Christmas themed evenings. There are seven flavors that include some of the specialties of the Genesis and Fruit and Flower collections. In addition to these flavors, there is also a new 2021 addition, namely the Pistachio Matcha Panettone, therefore also available in the 750 gram format.
Also in this collection, the packaging contributes to the preciousness of these products, original and particular to taste and sight. Small bouquets characterize the different coloured packaging according to tastes, giving them a vintage touch, which remains elegant and discreet.
Packaging and attention to detail
As in past years, our 2024 confections and packaging catalogue is the result of an artistic journey wisely undertaken by Sonia Design. Thanks to their contribution, Loison confirms itself as a witness of the culture of beauty and good taste, underlining the importance of art in every sphere of human existence.
Let us not lose the pleasure of expressing ourselves: let us stop and listen to ourselves, grasp and nourish ourselves with the beauty that is around us and treasure it. (Sonia Pilla)
And it is precisely through the artistic path led by Sonia Design that the packaging of all the collections of the Loison house was born, which stands out among the producers of artisan panettone also for its stylistic groundwork. The packaging of Genesis, for example, expresses the homage to Veneto and its art, reproducing Palladio's Doric-style colonnade in sequence on the packaging. For the Gold collection, on the other hand, in addition to the thin golden chain that acts as an elegant handle, it is possible to appreciate the attention to detail but also the homage to the craftsmanship of Loison products through the hot gold engraving of the words "Fatto a Mano" (handmade).
Each panettone was embellished with a pendant that represents the Loison brand’s initials. A small gift that can be reused as a keychain or as an accessory to apply to bracelets, watches and handbags.
