The Middle East is experiencing a significant growth in the demand for organic and natural products, driven by a heightened awareness of health and well-being among consumers. With a better understanding of the potential risks associated with synthetic ingredients, people are now inclined towards adopting a healthier lifestyle. Consequently, they are increasingly gravitating towards sustainable and ecological products, actively seeking organic and natural alternatives. This emerging trend has led to a substantial increase in the demand for such products across the entire Middle East region.

In this dynamic and evolving landscape, the "Middle East Organic & Natural Products Expo" in Dubai assumes a pivotal role in driving the growth and awareness of this sector in the Middle East. Held annually at the esteemed World Trade Center, this event serves as a prime platform for producers, suppliers, and distributors of organic and natural products, offering them an unparalleled opportunity to showcase their diverse array of high-quality offerings. The expo fosters connections between industry stakeholders, facilitates knowledge exchange, and catalyzes the expansion of the organic and natural products market in the region.

The Expo serves as a nexus for industry experts, professionals, and consumers alike, fostering a dynamic environment that encourages trade opportunities, unveils cutting-edge trends, and facilitates invaluable business connections. Featuring an extensive array of organic and natural products, the event offers visitors a unique chance to delve into a world of innovation, encompassing organic food and beverages, personal care products, cosmetics, and housewares. This grand showcase enables companies to highlight their dedication to sustainable practices, transparency, and quality within the Middle East market.

Organic & Natural Products Expo in Dubai: exhibition spaces and customized services for companies

The upcoming edition of the Middle East Organic & Natural Products Expo is scheduled from 12th to 14th December 2023 at the Dubai World Trade Center. This event not only provides exhibitors with a dedicated exhibition space but also offers an array of services aimed at promoting exports and fostering trade growth in the Middle East market.

Key features include:

  • Export promotion for 365 days. This initiative ensures companies' constant visibility and a privileged position to seize business opportunities throughout the year.
  • Five meetings per month with key MENA (Middle East and North Africa) buyers. These exclusive encounters offer a unique opportunity to forge high-level business connections and establish strategic partnerships with key market players in the region.
  • New sales channels and creation of a dedicated online store on the region's leading B2B e-commerce portal.
  • Comprehensive trade support, including product registration assistance, export procedures, warehousing, and logistics.

The interest of Middle Eastern markets in Italian organic products: export data

The increased focus on organic and natural products has significantly impacted the export of Italian goods to the Middle East. According to data from the Italian Ministry of Agricultural, Food, and Forestry Policies, there has been a consistently positive trend in this regard. In 2020, the value of Italian organic food exports to the Middle East reached approximately 213 million euros (249 million dollars). This noteworthy figure indicates a substantial and continuous growth in the demand for Italian organic products in the region.

One particularly adored and sought-after Italian product in the Middle East is organic olive oil, which experienced a remarkable export volume of approximately 15 thousand tons in 2020. This amounted to around 60% of the country's total organic olive oil exports, underscoring its immense popularity in the region.

Another highly esteemed culinary delight in the Middle East is Italian organic pasta, witnessing a surge in demand year after year. In 2020, Italy exported over 14,000 tons of pasta, aligning with the escalating preferences of local consumers for this essential product.

Moreover, Italian cheese and dairy products have also garnered considerable success in organic exports to the Middle East. In the same year, around 7 thousand tons of cheese were imported, encompassing delicacies such as Parmigiano-Reggiano, Pecorino, and Mozzarella. These delectable offerings have captured the taste buds and preferences of informed consumers in the region, contributing to the overall growth of Italian organic exports.

The United Arab Emirates (UAE) stands as the foremost player in this thriving trade scenario, solidifying its position as the primary importer of Italian organic products in the Middle East. With its robust demand for high-quality organic goods, the UAE has made a substantial contribution to the region's overall organic imports. Following closely behind are Saudi Arabia, Qatar, and Kuwait, which have also emerged as key markets for Italian organic products, further bolstering the trade growth in the Middle East. These nations' affinity for premium Italian organic offerings has been instrumental in shaping the region's organic product landscape and promoting a prosperous trade relationship between Italy and the Middle East.

This positive trend highlights the growing appreciation for Italian organic products in the Middle East, and the future prospects are indeed promising for further expansion in exports. As consumers in the region continue to prioritize high-quality and sustainable goods, Italy is well-positioned to capitalize on this momentum, solidifying its presence in the international market. By aligning with this trend, Italy can reinforce its status as a prominent player, actively contributing to the development and promotion of the national agricultural and food industry. Embracing this opportunity will not only foster economic benefits but also reinforce Italy's reputation as a reliable source of exceptional organic products, resonating with conscious consumers worldwide.

Information, program, and updates

The Middle East Organic & Natural Products Expo will be held from 12th to 14th December 2023 at the prestigious Dubai World Trade Center. For the latest updates, program details, fair opening hours, and participation guidelines, please visit the event's official website and stay connected through their social channels @Organic & Natural Expo Middle East.

Additionally, we are delighted to announce that Italian Food News is an official media partner of the Expo. We will be closely following the event, providing valuable information and insights on the business opportunities available for food and beverage companies in the Middle East. As a trusted source of information, we aim to support and highlight the growth potential for organic and natural products in the region. Stay tuned for exclusive coverage and analysis during this exciting event.


Organic & Natural Products Expo.

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