Traditional World Food (TWF), through its subsidiary FRAIDIS specializing in food service, is gearing up to participate in SIRHA Lyon 2025, one of the most prestigious events in the industry. FRAIDIS will present a refreshed selection of international food products tailored to the needs of professionals in the restaurant, gastronomy, and hospitality sectors, featuring an interactive exhibition space and an extensive range of services. Furthermore, FRAIDIS will provide specialty food producers with the opportunity to explore new prospects in the French food service market.
FRAIDIS - Food service by TWF at SIRHA Lyon 2025
FRAIDIS, the subsidiary of Traditional World Food (TWF) specializing in food service, will take center stage for the 14th time at SIRHA Lyon 2025. This French company, known for importing and distributing international specialty food products, will host visitors at booth 3B06, in a 105 sqm exhibition area specifically redesigned for the event.
[FRAIDIS booth at SIRHA 2025]
SIRHA Lyon, scheduled from January 23 to 27, 2025, at Eurexpo in Lyon, is one of the premier events in the global restaurant and hospitality industry.
TWF aims to strengthen its position as a key partner for food service professionals by offering a selection of innovative products and tailored services.
An interactive booth to explore the trends of 2025
FRAIDIS' redesigned booth is set to deliver an immersive experience. The front section will feature live cooking shows, with the TWF food service team presenting culinary demonstrations in real-time. This initiative highlights the versatility and quality of of TWF's product range, specifically designed to meet the demands of food service professionals.
Another standout feature of the booth will be a striking showcase of the new products planned for 2025. Visitors will get an exclusive preview of TWF's latest innovations, crafted to align with market trends and evolving consumer needs.
FRAIDIS - Food Service by TWF: a comprehensive range for professionals
With over 30 years of experience, FRAIDIS has established itself as a trusted name for food service operators. The company provides a diverse selection of international food products, from essential ingredients to ready-to-eat solutions. Every item in the TWF's food service catalog is meticulously curated to guarantee quality, innovation, and authenticity.
TWF is renowned for its expertise in sourcing and selecting unique dry, fresh and frozen
food products from all around the world, including sauces and dressings, gourmet salads,spreads, appetizers, sweet and savory finger foods, premium teas and infusions, high-quality ingredients, ready-to-use preparations for restaurants, hotels, caterers, and artisan food
professionals.
Their portfolio includes world renowned brands such as Kikkoman, Go Tan or Patak's as well as authentic italian brands with Mulino Bianco, Pavesi, Monari Federzoni and di Canossa, that will soon be joined by some of the world's best new flavors.
TWF's commitment to delivering customized solutions for each client has established its reputation as a trusted partner in the French retail and food service markets. By collaborating closely with producers, the company streamlines the entry of international food brands into the French market, providing end-to-end support in importation, distribution, and promotion.
SIRHA Lyon 2025 provides an excellent platform to highlight TWF's latest innovations and build new collaborations with industry professionals, including international producers seeking to expand their reach in France. All food service professionals are invited to visit the company's booth to explore the latest developments and discuss potential partnerships.
Services for producers and excellence-driven brands
FRAIDIS - Food Service by TWF goes beyond offering quality products by providing dedicated services for producers aiming to enter the French food service market. The company stands out for its support in the importation and distribution phases, ensuring optimal access to a network of professionals in the restaurant, hospitality, and gastronomy sectors. Furthermore, FRAIDIS works closely with foodservice professionals, providing training to pass on their passion with one aim in mind: to spread the use of its authentic world flavors in all French kitchens.
[Training sessions by FRAIDIS]
The careful selection of top-tier brands and products benefits both producers, who can showcase their specialties with comprehensive strategic, logistical, and operational support, and food service operators, who are trained to master a broad and diverse catalog designed to meet the needs of a clientele increasingly focused on quality, variety, and emerging food trends. Through this synergy, TWF positions itself as a strategic partner for food service professionals, offering solutions that blend tradition and innovation, with a focus on enhancing products and streamlining distribution.
The sourcing team will attend the event to connect with international producers interested in supplying food and beverages to the HoReCa sector, with a particular emphasis on fostering collaborations with innovative and high-quality brands. TWF is dedicated to building long-term partnerships, offering its expertise and experience to create customized projects.
Invitation to SIRHA Lyon 2025
[The FRAIDIS - Food Service by TWF team at the previous edition of SIRHA, 2023]
SIRHA Lyon 2025 presents a unique opportunity for companies to forge new collaborations. TWF warmly invites restaurant and hospitality professionals, along with partners and suppliers of premium specialties, to visit its booth to explore the 2025 innovations and participate in the activities and live cooking shows taking place over the event's five days. The company will be welcoming visitors at booth 3B06.
Information and contacts
For more information, inquiries, or to schedule an appointment during the event, visit the FRAIDIS website or complete the request form below.